IoT Influencers And Decision Makers, It Is Time
by Laurenti de' Medici 08/08/2015
The world has changed in the last decade more than it has changed in the last century. Nowadays connectivity is ubiquitous, reshaping verticals, horizontals, industries, landscapes and roles. Once again.
Transportation: Autonomous vehicle technology, production costs and mass market is ready, with the real hold up being the regulators who barely know how to begin rethinking a hundred years of safety, insurance and traffic laws.
Health and fitness: There is an explosion of new vendors and new applications that collect, report and respond to data from the user’s body, a trend referred to as “the quantified self”.
The 3D Printing industry is another example: We have moved from industrial 3D printers, long used to create basic manufacturing prototypes, to smaller and cheaper printers used for ad-hoc printing of extremely sophisticated designs like prosthesis in digital health and superb garments for fashion tech landscape.
Unthinkable Business Models Are Rewriting The Economics Textbooks
Previously unthinkable business models are changing the way we understand and do business these days. Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. IoT Influencers, decision makers, it is time to think ahead if you want your business to remain relevant. Enough examples, let’s start by analysing the implications of the following trends, uncovered by WT VOX’s latest survey.
64% Of Time Spent On Social Media Is Mobile
Mobile users place a high value on utilitarian content. With the majority of social activity taking place via mobile devices, consumers are increasingly intolerant of social content that doesn’t provide value, especially on larger social networks.
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Image by WTVOX