29% of Broadband Households Own A Connected Health Device
by HITC Staff 06/18/2015
29% of U.S. broadband households own a connected health device and 12% of U.S. broadband households own multiple connected health devices, according to market research firm Parks Associates. The report, Digitally Fit: Products and Services for Connected Consumers examines the current adoption and usage of connected health devices with analysis of multiple nationwide surveys of U.S. broadband households. Global revenues from connected fitness trackers is also expected to increase from over $2 billion in 2014 to $5.4 billion by 2019.
The research firm will address new partnerships between device manufacturers and health insurance providers, as well as other key issues in the growing connected health market, at the second-annual Connected Health Summit: Engaging Consumers, September 9-10, at the Omni San Diego Hotel.
“The adoption rate for fitness trackers and GPS watches has increased, while the adoption rate for other connected health devices has been more stable, said Harry Wang, Director, Health & Mobile Product Research, Parks Associates. “Fitness trackers stand out as one of the more successful product categories thanks to the release of better products and major marketing campaigns.”
Additional Parks Associates mobile research finds:
– 50% of U.S. broadband households use an online health tool to communicate with their doctor, access personal health data, or fill prescriptions
– Smart watch sales will exceed 100 million units in 2019
– Over 80% of U.S. mobile subscriptions will be 4G LTE by 2018
– 19% of smartphone owners find a master health app that aggregates data from all health apps very appealing.